This is the fourth part in an eight part series about article marketing and how to use it effectively to obtain free MLM leads. This article will deal with turning your article into a blog post.
This should be a fairly simple process but has some important parts that if followed will send more prospects to your website. This step of article writing should be done before submitting the article to the directories. The reason for this is to be able to place the link to your blog page in the resource box of the article in order to drive traffic to your blog from the article itself.
I usually write the article in an article submission program first (I don’t actually use the software to submit the article I just use it to write the article because I like the format of the software). Then before submitting to the directories I can insert the link from my blog site in the resource box which will direct prospects to my blog.
One more thing needs to be said about the resource box. Most directories will allow at least two links in the resource box. It is a good idea to use both of the links to promote your opportunity. I usually, not always, but usually link the article to the source of the article which is my blog, but I also link the article to a lead capture page that I have produces which encourages people to look further into the opportunity that I am promoting. If the wording of the resource box is done in a thoughtful way, the resource box can actually drive traffic that would not normally click on your link.
As I have mentioned above, I use and article submission program to write the article. One of the reasons for doing that is to avoid any problems with my webpage recognizing the writing format of the article, such as paragraph placement or return key strokes and so on. Notepad on your computer will do the same thing, it’s just not as convenient as an article submitter. It will help avoid any problems transfering the article from blog to directory and vice versa. The submitter will also insert links in HTML format that can be a pain if you aren’t familiar with how to do that. Another good source for HTML links is MySpace Clickable Link Generator. Just type those four words into your browser address bar and it will direct you to where you can find the link to the site. Once you are on the site, you can generate the link, copy it and then paste it wherever you want. Works great!
The best blog platform to use for your blog, in my opinion, is WordPress. Almost all, if not all, of the major network marketing “gurus” use WordPress and their is a good reason for it. WordPress has a huge number of themes that can be downloaded, some for free and some that cost, that are available all over the internet. The second reason is because of its ease of use and availabilty of add ons and plug ins. It also has ping and trackback capabilities that most others do not. Just the fact that it is more user friendly that most others is a determing factor for me.
Adding the article to your blog should be a fairly simple task once the previously mentioned prerequisites are met. Make sure they are met before actually submitting the article to the directories.
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