This is a follow up on Article Marketing.
Writing the Article -
To start with, writing an article can be as hard as you want to make it or as easy, but the most important part of writing the article is to have it full of content. An article written just to write an article is a wasted effort. It can be easy if you do your homework or if you are writing about a subject that you are very familiar with. Where you get into trouble is writing articles that you know nothing about.
Article writing should consist of the following five parts: Title, Summary, Content, Bio or Resource Box, and Keywords, not necessarily in that order. When you submit your articles to the article directories, they will ask you for each of those items in the order that they place them. I use an article submitter program to write my articles. It helps to keep me focused on what I am doing.
The Title – The title is the most important part of the article. The reason the title is so important is because the title is what most people base their decision on whether or not to actually read the article. If the title is poorly written the reader will skip over it and go on to the next or they will realize when they start reading the article that it really doesn’t have anything to do with the title and will move on to the next. But there is another very important reason and that is that the search engines look at the title to determine what phrase or phrases the page should be ranked for.
The Summary – The summary is a small two or three sentence “teaser” that tells what the article is about. It’s purpose is to inform the person browsing articles what they will read if they read this particular article. The summary could be used in the search results listing for a description if it is used in the directories META description tag. In some cases, it doesn’t appear at all. Don’t spend a lot of time on this item. Write a short two or three sentence description and then move to the next item.
The Content or Body – This is the primary reason for the article. It is where you will be able to gain the trust of the reader. It is where you will either convince the person reading to click on the link in the resource box or skip over and go to the next. If you keep their interest long enough to get to the bottom of the page at the resource box, you have a pretty good chance that they will click on your link and go to your website. Don’t promote yourself in this section.
The quality of the article is important but don’t get stuck on that. You don’t have to win an award but you do need to make sense. Keep it on point and easy to read over or scan.
Bio/Resource Box – This section allows you to promote your business or opportunity and should be used for that purpose. If worded properly it can flow with the rest of the article and just seems like a natural ending that promotes your link and you as the writer.
Keywords – This is where you should have done some research on keywords that are available to be written about. If you choose a keyword that is very difficult to rank in, such as “Amway” for example, you will have a hard time ranking on the search engines and chances are not too many people will read the article. Keywords is a very important part and will be written about later.
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